Create a conversion-tracking pixel by opening the Adverts Manager
From Adverts Manager:
- Click Conversion Tracking on the left-hand side of the navigation
- Click the green Create Pixel button
- Enter a name for your pixel and select one of the following categories: Checkouts, Registrations, Leads, Key Page Views, Adds to Cart or Other Website Conversions
- Click Create Pixel, then copy the ID and the Pixel Name.